CHICAGO and YOQNEAM, Israel, March 8 2007 /PRNewswire

Baby boomers and seniors are always looking for the next tool to help fight the effects of aging and alleviate "senior moments." Many have begun to use the latest in technology and software to great success. In recognition of the value and impact of CogniFit, Ltd.'s (www.cognifit.com) MindFit(TM) cognitive skill assessment and training software (both 1008-9), the American Society on Aging (ASA) and its Business Forum on Aging has recognized the company with an 18th Annual Business and Aging Award.

The Business and Aging Awards recognize for-profit companies for exemplary programs and services that meet the needs of older people and their families, expand public awareness of the private sector's increasing involvement with older adults and create performance models for other companies to emulate. CogniFit's MindFit software was recognized in the small business category, as the company has less than 1,000 employees.

MindFit software helps to assess and build overall cognitive skills for baby boomers, seniors and people of all ages. In research studies, MindFit has helped users to improve their short-term memory by 18 percent. The comprehensive cognitive training program assesses, trains and enhances cognitive skills-including memory, focus, learning and concentration-and safeguards overall cognitive vitality. After an initial assessment session users are encouraged to train with the software on their home PCs three times a week for 20 minutes a day. Then, MindFit provides fun, individualized training to match users' unique cognitive skill sets, changing exercises and levels to suit each individual's unique needs. No other cognitive assessment or training software product on the market has that personally tailoring technology.

"Most people neglect to exercise their brains as much as they should.MindFit was created specifically for baby boomers and seniors as a fitness center for their minds," said Prof. Shlomo Breznitz, Ph.D., founder and president of CogniFit, Ltd. "Our products are designed to help people get-and stay-mentally sharp to preserve their quality of life and independence as they age. Beyond MindFit, we also have products designed to help boomers and seniors to assess and sharpen their cognitive skills for driving and to recuperate from the effects of breast cancer chemotherapy 'fog.'"

About the American Society on Aging

Founded in 1954, the American Society on Aging (www.asaging.org)is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is a multidisciplinary array of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging. They range from practitioners, educators, administrators, policymakers, business people, researchers, students, and more.

This release is available on the KCSA Worldwide Web site at www.kcsa.com.

CONTACT: Danielle DeVoren / Shelley Pfaendler

19 Sep 2007 16:01:50 (Source: MindWeavers)